GLOSSARY

The operator's glossary.

Plain-English definitions of the terms owner-operated med spas (single-location + small chain) actually run into. Free reference, no signup.

Predictable monthly revenue from memberships and recurring plans — the base a spa builds on before any new marketing.

Lifetime value of a member: per-member monthly value times average lifetime times gross margin. Retention moves it more than any single promotion.

The rate members cancel per month. Lifetime scales inversely with churn, so small reductions compound into large LTV gains.

Time from an inquiry (often an Instagram DM) to first reply. Fast, owner-reviewed replies win consults before the lead cools.

The process of re-booking consults and appointments that don't show — a direct, recoverable revenue leak.

The share of consults that book a treatment or membership — the hinge metric between marketing spend and revenue.

The supervising physician accountable for clinical oversight. Anything clinical — symptoms, side effects — escalates to them, never to a workflow.

State rules defining what each provider may perform. Owner-side tools surface the configured scope; they never interpret licensure.

The discipline of processing only owner-ops metadata (bookings, marketing) and never patient PHI or clinical notes in operational tooling.

Bringing members and past clients back on schedule (e.g. tox every 3–4 months) — the quiet driver of med-spa revenue.

Revenue beyond the base membership (products, upgrades) per member per month — a major component of true per-member value.

Any negative treatment reaction. It escalates to a human (owner or medical director) immediately; no automated patient-facing reply is sent.

Know the terms? Run the system.

MedSpa OS turns this vocabulary into a working operating layer for owner-operated med spas (single-location + small chain).