FREE TOOL — MRR MATH
Med Spa Membership Revenue & LTV Calculator
Free, instant, no signup. Adjust the inputs and the numbers update live. Every result is a planning estimate.
A single point of monthly churn can swing lifetime value by thousands across the book — retention is the quiet multiplier.
The math, in plain terms.
Monthly recurring revenue is active members times per-member monthly value (membership price plus average add-on spend). Annualized, that's your recurring base before any new marketing.
Average member lifetime is roughly one divided by monthly churn — a 4% monthly churn implies about a 25-month average tenure. Lower churn dramatically extends lifetime, which is why retention beats acquisition on a per-dollar basis.
Lifetime value multiplies per-member monthly value by average lifetime and by gross margin. It's the ceiling on what a member is worth — and the reason no-show recovery, renewals, and consistent follow-up move the number more than any single promotion.
Questions, answered.
How do I calculate member lifetime value?
Multiply per-member monthly revenue by average lifetime (about one divided by monthly churn) and by gross margin. This tool does it live as you adjust churn and price.
Why does churn matter so much?
Lifetime scales inversely with churn, so small reductions compound. Halving churn roughly doubles average tenure and lifetime value — usually cheaper than acquiring the equivalent new members.
Is this clinical or financial advice?
No. It's an owner-side planning estimate of membership economics only — never clinical guidance, and it excludes taxes and fixed costs. Verify against your own booking and billing data.
From spreadsheet to system.
Protecting membership revenue — no-show recovery, renewal windows, and fast lead replies — is the owner-side work The MedSpa OS automates, always escalating anything clinical to your medical director.